The world population is estimated at 7.4 billion, as of March 2016. Out of this:
- 3.42 billion are active internet users
- 1.97 billion are active mobile users and refer to their smartphones for everything, from retrieving information to shopping
- 2.3 billion are hooked to various social media platforms
To sum up, we can safely say that traditional media is under pressure and struggling to be on the race. Does your business still rely on traditional modes of advertising and marketing? If your answer is yes, then you definitely need to change tactics if you wish to be on the competition. Not only should you put together a good digital marketing plan but also take help from PR agencies in Hong Kong specializing in online PR to get the word out about your existence.
Why Should You Hire an Agency?
You might think that you can do it yourself. But sadly, you can't because PR is also a part of other internet marketing strategies such as SEO, Content Development and Marketing, Social Media Marketing, and so on. Since they're all interconnected, you would have to be Mr. Know-it-all in order to do everything by your own in addition to running the administrations and other such aspects of the business. Why risk taking too much on your plate? Let a reputed digital marketing agency handle your PR and online marketing plans, while you concentrate on expanding your business!
Secondly, a Hong Kong PR agency would have a dynamic team of PR experts with experience and in-depth knowledge about how the different digital channels and social media platforms works. Access to cutting-edge technology is another plus and with it, the ability to quickly adapt to changing digital marketing trends. An agency will be able to understand the needs of your business, the competition and will pool in the various available resources to formulate the perfect PR plan for you to survive and stand apart from the rest.
Whether you are a start-up or well-established, a good PR plan will never go to waste. Hire the services of an agency and watch them put a spin to increase your brand value and recognition.
