The reputation of PR in China has recently received a massive blow on its face for an episode that is not unknown to the world. For those who are still raising eyebrows of doubt, you can always go through the Huawei PR debacle that has taken place in the very recent past, leaving the entirety of China PR system red faced. However, dismissing the cloud of horrors, it can be said with confidence that PR in China is actually a very productive and promising front. On maximum occasions, the PR efforts launched and propelled by any China PR agency have received a pat on the back not just from the hiring companies but also from the target audience of the efforts.
The question is, why then does these epic PR fails happen in this blossoming economy? Has it got anything to do with their ideas of ‘domestic PR’ and ‘international PR’ or has it got everything to do with not paying attention to the basics of public relations in the first place. The answer can be yes to both. But, in most of the times, the crux of the follies is seen to lie with the hiring companies that do not communicate their interests in clear terms to the agencies vested with their PR interests. For all you know, PR agencies cannot read minds and need to know the interests of the hiring companies in comprehensive terms to launch the PR endeavors in the first place.
The best PR agencies in China always commence with enhanced information about the hiring companies, including their short and long term goals out of the PR efforts. Their list of clientele is taken into thorough consideration before mapping out the PR strategies which guaranties maximum impact and result of the efforts. Hiring companies that are not clear about their agenda or their interests often end up misleading the PR companies that eventually lead to faults in the part of the latter.
