The Importance of Online PR Agencies are Increasing by Leaps and Bounds

The world population is estimated at 7.4 billion, as of March 2016. Out of this:

• 3.42 billion are active internet users
• 1.97 billion are active mobile users and refer to their smartphones for everything, from retrieving information to shopping
• 2.3 billion are hooked to various social media platforms

To sum up, we can safely say that traditional media is under pressure and struggling to be on the race. Does your business still rely on traditional modes of advertising and marketing? If your answer is yes, then you definitely need to change tactics if you wish to be on the competition. Not only should you put together a good digital marketing plan but also take help from PR agencies in Hong Kong specializing in online PR to get the word out about your existence.

Why Should You Hire an Agency?
You might think that you can do it yourself. But sadly, you can't because PR is also a part of other internet marketing strategies such as SEO, Content Development and Marketing, Social Media Marketing, and so on. Since they're all interconnected, you would have to be Mr. Know-it-all in order to do everything by your own in addition to running the administrations and other such aspects of the business. Why risk taking too much on your plate? Let a reputed digital marketing agency handle your PR and online marketing plans, while you concentrate on expanding your business!

Secondly, a Hong Kong PR agency would have a dynamic team of PR experts with experience and in-depth knowledge about how the different digital channels and social media platforms works. Access to cutting-edge technology is another plus and with it, the ability to quickly adapt to changing digital marketing trends. An agency will be able to understand the needs of your business, the competition and will pool in the various available resources to formulate the perfect PR plan for you to survive and stand apart from the rest.

Whether you are a start-up or well-established, a good PR plan will never go to waste. Hire the services of an agency and watch them put a spin to increase your brand value and recognition.

Cracking the 7 Secrets of Choosing the Best Event Management Company

Organizing any event is a task full of stress and hassle, particularly for businesses or brands whose reputation hangs loosely on the success of these affairs. And this is why it is best left with top Hong Kong Event Management professionals.

A good event management company will offer you an all round service, right from decoration and production to entertainment and coordination to branding. But now the question comes up, how do you pick one of such good event management company? If you're too pondering over this question, fret not- we've got you covered.

Here are 7 tips to help you choose from the crowd the best Hong Kong event management company-

1. Be very clear about your needs and requirements. Picture exactly what kind of event you want; know how you want your audience to remember this event.
2. Select at least three potential even management companies that matches your specific needs. Ensure they have a sufficient experience of working in your industry.
3. It is always best to go with the recommendations of people who you know when selecting a company.
4. See what kind of services and add-ons the event management professionals are offering; after all organizing a successful event is much more than just dialing few suppliers.
5. Go with a company who offer many services and props under the same roof; so you don't have to run to various destinations for individual needs.
6. Ask for references from the company. See what kind of brands it has worked with before and were they left satisfied or not.
7. Be careful of how much you are being charged. While a big company will have a large team and offer many types of services and props, never pay for things you have not utilized.

These are the 7 pointers you need to remember when choosing the Hong Kong Event Management company to ensure you pick only the best one.

Best PR Agencies In China May Be Driven To Faults – Here's How

The reputation of PR in China has recently received a massive blow on its face for an episode that is not unknown to the world. For those who are still raising eyebrows of doubt, you can always go through the Huawei PR debacle that has taken place in the very recent past, leaving the entirety of China PR system red faced. However, dismissing the cloud of horrors, it can be said with confidence that PR in China is actually a very productive and promising front. On maximum occasions, the PR efforts launched and propelled by any China PR agency have received a pat on the back not just from the hiring companies but also from the target audience of the efforts.

The question is, why then does these epic PR fails happen in this blossoming economy? Has it got anything to do with their ideas of ‘domestic PR’ and ‘international PR’ or has it got everything to do with not paying attention to the basics of public relations in the first place. The answer can be yes to both. But, in most of the times, the crux of the follies is seen to lie with the hiring companies that do not communicate their interests in clear terms to the agencies vested with their PR interests. For all you know, PR agencies cannot read minds and need to know the interests of the hiring companies in comprehensive terms to launch the PR endeavors in the first place.

The best PR agencies in China always commence with enhanced information about the hiring companies, including their short and long term goals out of the PR efforts. Their list of clientele is taken into thorough consideration before mapping out the PR strategies which guaranties maximum impact and result of the efforts. Hiring companies that are not clear about their agenda or their interests often end up misleading the PR companies that eventually lead to faults in the part of the latter.

Are You Cut out to Handle a High Paying Position in Top PR Agencies

Finding a plush place in a top and yielding PR firm can be any lucrative job seekers' dream. But before jumping into the mainstream, you must ensure if you are cut out for pursuing PR as a profession or are better off finding more suitable options. The world of public relation offers professionals opportunities to mingle with a very wide range of high profile clientele ranging from top corporate entities to entertainment celebrities and many more. Scope for development, rising in position as well as a lavish pay package is also assured for the right enthusiasts.

When it comes to determining suitability for the job right at the onset, here are 4 distinct qualities that should be considered…

To begin with, top PR agencies like PR agencies in Hong Kong always look out for candidates that are exceptional in their expressiveness. Be it in speech or writing, being articulate and fluent in always expected. Knowledge of languages is also preferred by top paying companies.

Secondly, being attributed with the drive to pursue innovation is one of the most cherished qualities in all PR job enthusiasts. Being innovative and willing to take calculated risks in favor of hiring companies is in fact, a must for the latter. Coming up with fresh and never before ideas in strategizing, mapping plans etc is also a welcome attribute.

Thirdly, PR is not a 9 to 5 profession. Enthusiasts who wish to make it big in the field should be prepared to work round the clock and that too at different locations all through the week if not months.

Flexibility and self motivation are also integral aspects that are sought in PR job enthusiasts. These attributes help professionals in offering their best to the task even while being surrounded with trying, complex and strictly disheartening situations.

How to Never Go Wrong with Social Media Marketing in China

Social media trends in China differ a little from the ongoing global trends at this decade of the 21st century. The population of this rising super power is thoroughly devoted to the trends and is perfectly connected through some of the most popular yet local social media platforms. Understanding the trends and being in tune with the acceptable norms of acceptance of these platforms can be very trying in the part of companies that are trying to establish a presence in the Chinese market. Not being able to connect the right way through the social media can again cost the concerned venture a considerable lot in terms of audience and exposure.

More often than not, hiring China social media agencies at the very onset of commencing with social media marketing in this nation is considered one of best and the easiest routes to overcoming immediate hassles. For companies that wish to stay immune from the dragging trial and error methods that can slow down the process of success, this one shot route can be an instant winner. Considering the fact that the indigenous agencies are thorough with the ongoing trends in social media platforms in China, they will be able to construct the best strategies that will help the companies connect with the crowd.

China as well as Hong Kong social media agencies are also well reputed for working closely with their client companies and educating them about the major driving factors that can make the ventures more visible and connected with the target audience. Critical aspects like storytelling, cultural compatibility, emphasis on respect to relations etc are some to mention. At the same time, the skills related to harmonizing local social media efforts (Youku, Sina Weibo, Renren etc) with popular global ones (Facebook, Twitter etc) is also best learnt from these experienced agencies.

How to Avoid Digital Media Marketing Fails

Marketing in the Digital platform is the need of the century and not many ventures whether big or small in these days can go very far without investing time, money and effort in this field. However, there have been many occasions when epic digital media marketing fails caused ventures to collapse almost overnight. What you convey, how and under what situations is taken extremely seriously by the target audience and nothing can pass the critically meticulous judgement of the latter. So, if you are among the professionals who have been vested with digital media responsibility, here are a few essentials that will help you avoid disastrous fails…

To begin with, you always need to curb your creativity with wit and the ongoing socio cultural ambience. If you are blatantly unaware of these basics while exercising your creativity at its best, there are ample chances that you will recreate the Kenneth Cole goof up through the Egyptian Riots once again. If you are however, involved with digital media marketing in China, you can be amply assured about a number of checks and balances that will prevent you from making such errors. 

Secondly, in the world of digital media marketing, bad publicity is taken as 'bad publicity only'. Thinking that you may manage to set uber fearless trends by demeaning someone or something is never going to work. If you are moving ahead with such ideas, please brush up with the Abercrombie and Fitch disaster where they asked the Jersey Shore Star to stop wearing their creations and then went ahead to publicize it! In very simple words, Who Does That! The golden word is to 'promote' and not 'demote'.

Thirdly, simplicity is always expected and cherished. Some of the most successful and memorable campaigns in time have been embedded with comprehensive simplicity.  Going over board can complicate things leading to confusion and thereby fail the effort.

Which PR Agency to Go For – 3 Tips that Pros Would Recommend You

Public relation is a major aspect of the success of companies these days. Brand promotion and marketing is going through sea change these days, and the matters have been complicated with the number of digital platforms coming into prominence. It is difficult to tackle all these with in-house PR department and unless you have a really strong one, it is best for you to hand over all the responsibilities to a professional firm. When you are trying to find the best PR agency Beijing, there are some important tips that you have to use.

Ask for referrals

If you have a friend in the same industry as yours using the services of a PR firm, it is best to seek his assistance and know which ones have worked out for his firm. Unless he is in the same niche as yours, you are likely to get assistance. Personal referrals can always work well and you will be able to know the type of services and fees that you should expect. 

Get online recommendations

If there is hardly anyone you can turn to for referrals, it is best to use the internet to make a check into the background and services of the companies that you have in the shortlist. Check which ones offer the most satisfactory services and find out whether or not a particular PR agency Beijing can work out for you. 

Ask for quotes

It is better for you to ask for quotes from various companies and find out which ones offer the most number of services and features at the lowest fees. Reputed agencies offer quality services at reasonable rates. However, you can pay a little extra if you feel you are getting more superior services from a specific agency. Do not allow the cost factor come in your way of getting high quality services.